On the morning of August 12, 2021, following the series of regular seminars “Business Follow up Seminar – (BFS) for the KEIEIJUKU Entrepreneur Community, VJCC Institute held BFS No. 43 with the theme ” Real marketing: “Marketing without selling” or “Marketing without selling goods” directly online via Zoom Webinar, attracting 300 participants.

This seminar is led by expert Toda Chosaku – Senior Lecturer of Keieijuku Program for the past 11 years. With 35 years of experience holding many executive positions in companies of Panasonic Corporation Japan in the United States and Europe, especially in global thinking, the “eyes” of a “prophet” in the world. In business, Mr. Toda had meaningful sharing about Marketing of businesses in the current period and in the upcoming 5.0 society.  

The knowledge on how to implement marketing strategies, marketing 4P, 7P, marketing mix, market trends, etc., was introduced in detail, specifically by Mr. Toda , but extremely vivid by a completely new perspective. , integrating many real-life situations. In addition, the expert also points out the marketing mistakes that businesses encounter in the marketing process. From there, entrepreneurs can learn and draw experience for their businesses to avoid unnecessary mistakes.

Useful knowledge about system marketing with visual and vivid charts

According to expert Toda , marketing must be associated with actual combat, with practice. need to focus on their strengths businesses and create unique value. Especially, in today’s era, society is making a transition from society 4.0 to society 5.0 with the appearance of artificial intelligence, when machines can replace almost all activities of human beings. from thought to action. We need to try harder, creating values that robots and AI cannot do.

At the end of the session, 300 students together expressed their feelings and gratitude to the enthusiastic and dedicated speech of expert Toda Chosaku . The information he shared is extremely useful, businesses improve their marketing before current and future difficulties

Mr. Toda Chosaku – Senior Lecturer & Marketing Strategy Consultant of Matsushita Corporation

Sincerely thank the valuable sharing from the speakers and the enthusiastic support and participation of businesses that have made BFS this time a success!