With a spirit of “mutual love and assistance” and a philosophy of ethical business, the Keieijuku Vietnam Business Community always focuses on people and serving society by creating genuine products and values. On October 12, 2025, the community’s CSR (Corporate Social Responsibility) activities clearly demonstrated this spirit. The CSR delegation of the Keieijuku Vietnam community, in collaboration with the Northern Steel Structure Association (KCT MB), organized a charity trip to Vu Yen village, Nong Cong commune, Thanh Hoa province, which had been severely affected by recent floods.

The trip directly delivered practical gifts to the affected households, including:

• Support for 419 households in the village, with 500,000 VND per household, totaling 209,500,000 VND.
• Support for 21 impoverished households, with 2,000,000 VND per household, totaling 42,000,000 VND.
• Support of 3,000,000 VND for a special case of a person who had an accident while rescuing others during the flood.

The total value of the program’s support was 254,500,000 VND. This activity is also part of the community’s 2025-2030 action plan, which focuses on promoting internal CSR activities and supporting members in need.

The officials and people of Vu Yen village, Nong Cong, extended their deep gratitude to all Keiers and businesses who accompanied, contributed, and spread the humanitarian spirit. The Keieijuku Vietnam Community’s CSR Board also affirmed its desire to continue acting as a bridge to connect other organizations with Keieijuku for the community’s growth and social contribution.

The trip was a great success, filled with humanitarian meaning, once again confirming that “Keiers are not only good at business but also rich in compassion.”