From October 19, 2023, to October 21, 2023, the Keieijuku Vietnam Business Community collaborated with the Japan International Cooperation Agency (JICA) and the Vietnam-Japan Human Resources Development Institute (VJCC) to organize the “Keieijuku Event Series” in celebration of the 50th anniversary of diplomatic relations between Vietnam and Japan. The event series included the Keieijuku Vietnam Pavilion Inauguration Ceremony, Seminars, Discussions, and a Gala Dinner.

The first and most prominent event was the Keieijuku Vietnam Pavilion Inauguration Ceremony. This pavilion featured 57 exhibition booths from 32 Keier enterprises, located within the Hanoi City Key Industrial Products Exhibition, presided over by the Hanoi Department of Industry and Trade. The Keieijuku Vietnam Community proudly co-organized this event with the Hanoi Key Industrial Products Association (Hami).

The inauguration ceremony was honored by the presence of many important representatives, including representatives from JICA Vietnam , the Japanese Embassy in Vietnam, the Secretary-General of the Japanese Chamber of Commerce and Industry in Vietnam (JCCI), JICA’s Chief Advisor at VJCC, leaders of the VJCC Institute , along with the Executive Board of the Keieijuku Vietnam Community and numerous Keier enterprises, as well as many domestic and international visitors.

Activities at the inauguration ceremony were vibrant, featuring a traditional Japanese-style sake barrel breaking ceremony, an impressive Japanese drumming performance, a group photo session in front of the community house, and tours of typical Keier products displayed at the community house, as well as other notable booths.

The delegation, comprising high-ranking Vietnamese and Japanese guests, expressed their delight in witnessing the continuous progress and outstanding performance of Keier enterprises in applying management knowledge gained from the Keieijuku program to constantly create products and services that align with trends and provide the best customer experience.

This marks a memorable milestone, signifying the first time that businesses within the Keieijuku Community have participated in an exhibition together, jointly creating the Keieijuku Vietnam Pavilion, carrying the Keieijuku banner in collective trade and networking activities.