This BFS seminar was attended by Mr. Nguyen Tan Binh, PhD – Director of the Institute of Leadership Sciences and Corporate Governance, visiting lecturer of the Fulbright Teaching Program. Mr. Binh has just finished teaching the students of Course Keieijuku 16 on the topic of Corporate Finance. In addition, the guest speakers are also included Mr. Dang Van Thanh, Visiting Lecturer FulBright, Vice Dean of Faculty of Economics and Law, Lecturer in Economics and Public Administration.

Mr. Dang Van Thanh shared an extremely interesting topic, Behavioral Economics. With his easy-to-understand teaching and many illustrations, he brought Kei members to understand more deeply the theory of human behavior, and be able to apply it practically in business. In particular, he gave 15 topics to improve the behavior of customers, suppliers, partners, and employees. Each topic is a practical lesson and can be immediately applied to business Keieijuku.

The sharing session had the participation of more than 90 Keieijuku members, lasting nearly 5 hours but everyone was very happy to receive useful knowledge. VJCC and Keieijuku community have sent to Mr. Dang Van Thanh and Mr. Nguyen Tan Binh sincere thanks for their enthusiastic sharing and not afraid of their time.